lip smackin’ Good

Brand redesign for Welch’s.

Welch’s is a lovable legacy brand with over 100 years of history. As Creative Director at Sterling, I worked with the Welch's brand team to evolve the brand identity and packaging design to reposition the brand as a fruit-forward flavor-packed refreshment for the whole family. My work included leading creative for the identity design, packaging design system, photography art direction, production, and brand guidelines.