turning the power of plants into indulgent LACTATION treats

A decadent new brand for breastfeeding mamas.

Ama is an entrepreneurial venture I co-founded. Ama is a brand, a product, and a community, a support system and sisterhood that embraces mothers of all kinds. As mothers ourselves, my co-founder and I were inspired by our real-life experiences and the challenges new moms face. We developed indulgent lactation treats for breastfeeding mothers using recipes built around nutrient-dense ingredients. Our goal was to reinvent traditional remedies for increasing breastmilk production, crafting one-of-a-kind lactation treats that are effective, ethically and sustainably sourced, and handcrafted to perfection. Our recipes incorporate ingredients known as galactagogues: foods and herbs that naturally boost and support breastmilk production. We developed every recipe in our own kitchens.

I designed the creative vision for Ama, including the brand identity, visual language, website design, and photography.